How To Generate High-Quality Leads for Real Estate in 1 Week
A Facebook Ads Case Study
In the competitive world of residential real estate, generating high-quality leads through real estate Facebook ads is crucial. But it’s not just about getting any leads—it’s about getting the right leads—those who are genuinely interested in purchasing the property you're selling. This is where SmashAds comes in. By automatically creating highly-targeted Facebook ads tailored to specific buyer segments, SmashAds ensures that real estate agents are reaching the right audience at the right time.
Results That Matter: High-Quality Leads from Real Estate Facebook Ads
The heart of any successful real estate Facebook ad campaign is lead generation. It's not just about clicks—it's about leads that are more likely to convert into sales, while keeping costs low. Let’s look at the actual results from a recent real estate Facebook ad campaign and see how SmashAds delivers real, qualified leads for real estate agents.
We tested the original ad created by the agent against four ads generated with SmashAds. Each ad was automatically tailored to a specific buyer type that matched the listing.
The ads were identical in every aspect except for the copy. We used the same image, headline, and call-to-action as the original ad. Additionally, we ran the ads from our own Facebook page, meaning they didn’t benefit from an established real estate brand. We created a step-by-step guide to setup the ad campaign the right way, so you can do it by yourself.
Here the results we achieved in 1 week:
Original ad created by the agent:
Leads: 1
Cost per Lead: $5.22
This real estate Facebook ad generated one lead at a low cost, but it has two key issues:
Low volume – just one lead per week, making it the lowest-performing ad.
Poor lead quality – the generic ad copy makes it impossible to profile the lead.
Ads automatically created with SmashAds for the specific listing:
Ad Targeting “Families with Children”:
Leads: 8
Cost per Lead: $9.50
This real estate Facebook ad generated high-quality leads from families interested in homes tailored to their needs. The cost per result is highly competitive, ensuring that real estate agents are getting the right leads without breaking the bank.
Ad Targeting “Buyers Seeking Modern, Move-In Ready Homes”:
Leads: 3
Cost per Lead: $4.71
For buyers looking for modern properties ready to move into, this real estate Facebook ad generated affordable, targeted leads. The cost per result of $4.71 shows that SmashAds can deliver cost-effective leads even with a highly specific audience.
Ad Targeting “Individuals Who Enjoy Outdoor Living”:
Leads: 2
Cost per Lead: $25.66
While the cost per lead here is higher, it's important to consider the niche nature of the target audience. Ads targeting specific buyer interests, like outdoor living, often have higher costs but also attract more qualified leads, making them worthwhile for real estate agents focusing on lifestyle properties.
Ad Targeting “Professionals Seeking Home Offices”:
Leads: 2
Cost per Lead: $23.00
With a reach of 383, this real estate Facebook ad targeted professionals looking for homes with dedicated office spaces. While the cost per result is higher, it's a reflection of the targeted nature of this ad, designed for buyers with specific needs.
Tailored Ads = The Right Leads for Your Listings
One of the biggest advantages of SmashAds is its ability to create highly relevant, targeted ads that speak directly to the specific needs of different buyer segments.
Check it by yourself!
Families with children:
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Individuals Who Enjoy Outdoor Living:
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Professionals seeking home offices:
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against the original ad copy (which btw is better than many real estate ads):
Live your best life! Gorgeous 4-bed home with modern finishes, a landscaped yard, and top-notch amenities.
The targeted approach ensures that the leads generated from real estate Facebook ads are not just anyone clicking on your ad—they’re the right buyers for your specific property type, making them far more likely to convert into actual sales.