Smashed Ad: 605 7th St N, St Petersburg, FL
Smashed Ads – A Real Estate Ad Breakdown Series
In each post, we analyze a real-world ad to help you refine your own advertising strategy and avoid common pitfalls.
Eyes on the ad
Full ad copy
“Fall in love with your new home today!”
What Could Be Improved
Generic Copywriting:
While “Fall in love with your new home today!” is engaging, it lacks specific details about the property itself (e.g., number of bedrooms, features, price range). Adding concrete selling points would be more persuasive.
Image Congestion:
The flyer is visually busy, with many elements competing for attention (cityscape, house, agent photo, contact info, and tagline). This could overwhelm viewers.
Unclear Property Highlighting:
The arrow pointing to the house in the aerial image could be hard to notice for some viewers. A clearer way to emphasize the property (like a glowing circle or more zoomed-in aerial shot) would be better.
Missed Target Audience Details:
The ad copy doesn’t address who the ideal buyer might be. For instance, it doesn’t emphasize proximity to amenities, schools, or the vibe of the area (e.g., family-friendly, luxury, walkable).
Lack of Differentiation:
The ad doesn’t highlight what makes this property stand out compared to others in Downtown St. Pete. Unique features (like architectural style, upgrades, or outdoor spaces) are not mentioned.
Suggestions for Improvement
Enhance Copy: Include unique selling points, such as property size, number of bedrooms, or standout features (e.g., “Fully renovated 3-bedroom home with modern kitchen and private backyard”).
Simplify Design: Reduce visual clutter by focusing on one or two main images and limiting text blocks.
Stronger Property Highlighting: Make the property in the aerial view stand out with bolder visuals, like a glowing outline or larger image inset.
Target Audience Specifics: Incorporate details appealing to the likely buyer demographic (e.g., “Perfect for families or professionals looking to enjoy the vibrant downtown lifestyle”).
Price Range Teaser: If possible, include the price range or mention affordability as a hook.
